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GENERATIONS on arena DESIGN 2018

In 2018 arena DESIGN will celebrate its jubilee. The theme of the 10th edition of the event will be GENERATIONS. We invite you to the Poznań International Fair from 6-9 March 2018.

In the social sciences the term generation is defined by a group of people who, especially because of a similar age, have experienced some particular events. Distinction of such generations is a matter of convention and, as a rule, a generation generates age limits.

It is significant that different generations sometimes hold different values, have different perspectives and visions of the future and views on the so-called reality. It's easy to see if you meet people who are only a few years older or younger. Therefore, during the jubilee edition of arena DESIGN we would like to invite you to discuss how to create for different generations, how to recognize needs and how to build business relationships in different target groups.

2017-08-28